How long do marketing managers go to school

They need to explain to stakeholders how marketing objectives align with those of the organization, which helps ensure that the collaboration to reach goals is cross-functional. Often responsible for monitoring critical industry trends, marketing managers also need to employ analytical and research skills in order to understand their audiences. Last but not least, marketing managers are responsible for ensuring that the marketing initiatives fall within the allowed budget while still meeting organizational goals.

The growth of e-commerce means that organizations have expanded their online marketing efforts, which has increased the need for marketing managers. The U. Bureau of Labor Statistics BLS expects the overall employment of advertising, promotions, and marketing managers to grow seven percent from to , which is faster than the average growth for all occupations.

The road to becoming a marketing manager begins by gaining experience via an entry-level position as a marketing specialist or coordinator. Industries with the highest levels of employment for marketing specialists are management, scientific, and technical consulting firms; enterprise management; and computer systems design and related services.

Marketing managers are essential for many businesses as the media diet of Americans continues to grow. Online message saturation has created a noisy, complicated media landscape. That means businesses need tech-savvy, creative communicators to manage their marketing teams. Houston Chronicle, Aptitudes of Marketing Managers. Maryville University, Careers with a Communication Degree. Bureau of Labor Statistics, Marketing Managers.

Skip to main content. Online Bachelor's in Marketing. Get Program Details. This will only take a moment. Online program curriculum includes general business classes as well as marketing-specific courses which will culminate in your earning your bachelor's degree online. The cost of bachelor's degree programs varies depending upon the type of institution you attend.

Attending an accredited school may allow you to apply for financial aid, whether the school you select is a traditional classroom or an online program. Undergraduate: A strong college preparatory high school education is a good start for any business degree program. Courses in English, writing, communications, business and social sciences are recommended, but to get a jump on the competition, Marketicity. Graduate: A completed, four-year bachelor's degree in business administration with a specialization in marketing or a related field will prepare you for graduate school.

However, you may submit a score for review with your admission materials. Accreditation shows that an institution or program meets standards of quality set forth by an accrediting agency and that it is committed not only to meet those standards but to continuously seek ways in which to improve the quality of education and training provided.

There are two types of educational accreditation: institutional and specialized. Institutional accreditation is provided by regional and national associations of schools and colleges, such as The Higher Learning Commission.

Institutional accreditation is provided by regional and national associations of schools and colleges. Learn more about accreditation. External links provided on rasmussen. Rasmussen University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U. Department of Education. What is a marketing manager? Where do marketing managers work? What does a marketing manager do? Which skills are required for a marketing manager?

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Rasmussen University is not enrolling students in your state at this time. Ashley Brooks Ashley is a freelance writer for Collegis education who writes student-focused articles on behalf of Rasmussen University.