What does whitelist mean in email

Also, by doing this, you can position your brand as helpful — which most definitely is a plus. So, explain it to them. Thus, always remember to have an unsubscribe link in your email.

Here are a few reasons as to why —. A common approach is adding a short message to your email content. Overall, asking subscribers to whitelist your email address is one of the simplest ways of ensuring you are doing the most you can to get your emails in front of your intended audience.

Therefore, keep striving for the most relevant, useful content possible. In conclusion, sending marketing emails from a verified sender means you get to leave all those worries in the dust.

Despite any unexpected changes from Gmail or Apple mail or any other email clients that may emerge in the future , you can rest easy knowing your email marketing will always land in the right place. So, have you chosen your trusted email marketing provider yet?

Press enter to begin your search. What if they always end up in the spam folder or the promotions tabs instead? Luckily, there is a very simple solution: email whitelisting. The subject line is what motivates people to actually open the email.

What are the benefits of email whitelisting? Premium plans. Operations software. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Caroline Forsey cforsey1. A few weeks ago, I planned a trip to Charlotte.

I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. We emailed you about this. Fortunately, I was able to book another flight.

However, this didn't save me from the stress or frustration I felt at the airline for being unable to contact me any other way. At the end of the day, you don't want a similar experience to happen to your customers. And, as a marketer, nothing is more frustrating than realizing your email marketing tactics, meant to engage and delight new prospects, aren't working simply because they aren't being delivered to your prospects' inboxes.

Here, we'll explain what email whitelists are, and how you can ensure your company is on the whitelists of your email recipients. A whitelist is a list of approved or safe email addresses to help a spam filter determine whether it should allow delivery. If you are on your recipient's whitelist, you can guarantee your emails will be received. If you want to make sure you receive messages from a certain person or company, you simply need to manually add them as a contact.

To get on your email subscribers' whitelists, you can ask your subscribers to whitelist your email address. Consider using simple language that frames the extra step as a benefit to the recipient:.

Ideally, you'd include this message in the first email you send new subscribers to improve email deliverability at the onset of a new relationship. You might use your own flair and brand voice to craft a compelling email message. HubSpot Agency Partner Yokel Local does this well in their re-engagement campaign aimed at reconnecting with customers who may not be opening their emails:.

While the email above is serving a specific function in an email marketing campaign, you can also include a more general whitelist reminder in the footer of all your communications like so:. Keep in mind that not all of your recipients may know what a whitelist is, so you might also want to incorporate steps they need to take. To make the process simple, you can include links to the instructions for the most common web clients like this:.

If you have a Gmail account, follow these instructions. With sites like Gmail , Outlook. Mail , who are you going to call? You can get the email you want by whitelisting an email address with Gmail, Outlook. This guide explains how to do that. Services like Gmail, Outlook. Mail block email to protect you from unwanted or malicious email such as phishing, scams and spam.

If ask your email provider to unblock or whitelist an email address, email from that address will be more likely to get through. Here is an explanation of how to do that for Gmail , Outlook. Sign in to your account at Gmail. Add the email address that is sending you email eg support onlinegroups. Google will usually deliver email from addresses that are in your Contacts.

Create a filter to tell Google to whitelist email from a domain or online group. To whitelist an online group, enter the group email address in the To field. For Outlook.